10:00 a.m. – 10:20 a.m.

Registration and Coffee

10:20 a.m. – 10:30 a.m.

Opening Remarks

MARKETING & BOOK DIRECT MASTERCLASS
10:30 a.m. – 12:00 p.m.

In the Marketing and BOOK DIRECT MASTERCLASS, dive into the secrets of direct booking strategies. Explore the tools and tactics used by successful short-term rental (STR) proprietors to increase profits and establish a strong brand presence. With hands-on exercises and expert guidance, learn how to craft a compelling direct booking experience that resonates with guests. Whether you're an experienced host or just starting out, this masterclass offers valuable insights to build a thriving direct booking channel for your business.

12:00 p.m. – 1:00 p.m.

Networking Lunch

CRAFTING PRICING STRATEGIES THAT WORK MASTERCLASS
1:00 p.m. – 2:30 p.m.

This session with Chris De Closey, tailored for short-term rental (STR) operators, will focus on elevating revenue management strategies in the STR industry. It will cover navigating periods of low demand, implementing dynamic pricing models, and understanding how to use revenue data for successful owner pitches. Additionally, the session will delve into adapting hotel revenue tactics to the STR market and provide guidance on optimising online travel agency listings to maximise visibility and profitability. This session is designed to be highly interactive and practical, offering STR operators actionable insights to enhance their business performance in a competitive market.

Strategies for Low Demand Periods: Understanding how to pivot and maintain profitability during downturns.
Dynamic Pricing Techniques: Learning how to adjust pricing in response to market changes for maximum revenue.

Owner Pitch Preparation: Using revenue forecasts and data-driven strategies to create compelling pitches for new owners.
Market Trend Analysis: How to develop revenue strategies based on current and emerging market trends.
Adapting Hotel Strategies to STR Space: Applying successful hotel revenue management strategies to the short-term rental market.
Optimising OTA Listings: Detailed guidance on enhancing the visibility and attractiveness of listings on Online Travel Agencies.

2:30 p.m. – 2:50 p.m.

Networking Break

REAL LIFE SCALING STRATEGIES
2:50 p.m. – 4:20 p.m.

Lead by Steve Schwab from Casago. Join our 1.5-hour Scaling Masterclass tailored for those in the short-term rental (STR) business seeking growth. This session will dive into the crucial aspects of scalability, from understanding the breakpoints within the property management journey to restructuring leadership for scalable success. Discover how to balance EBITDA with employee satisfaction and salary scales, and learn the art of recalibrating cleaning and maintenance operations to support expansion.

In this session, we will illustrate the various journeys an STR business can take, highlighting common sticking points and the challenges in reorganising for growth. The session will address the concern of maintaining client numbers amidst expansion and the transition challenges faced when evolving from a solo operation to managing larger teams and handling the complexities of increased volume.

For those poised to take the leap from managing a small team to executive leadership over teams of teams, this masterclass is invaluable. It will also focus on the efficiency of density in operations, ensuring that as your business grows, your foundation becomes stronger and more adaptable.

This Scaling Masterclass is an essential stepping stone for anyone looking to amplify their STR business, ensuring that growth is not only achievable but sustainable, keeping quality and guest satisfaction at the core. Engage with industry veterans, leverage their insights, and partake in interactive exercises to forge a scalable business model that aligns with your ambitious objectives. Whether you're looking to enhance your property portfolio or venture into new markets, this masterclass will equip you with the strategies to thrive.

4:20 p.m. – 4:30 p.m.

Closing Remarks

4:30 p.m. – 5:00 p.m.

Champagne and Canapes