STRive to Thrive

WE ARE BACK for, not one, but Two Unforgettable Days!

Join us for Australia's most anticipated gathering of short-term rental proprietors, owners, and managers. Back, bigger, and better, STRive to Thrive returns with a two-day edition on the 20th and 21st of March 2024 in the heart of Melbourne!

Prepare to embark on an extraordinary journey to the heart of Melbourne for STRive to Thrive, Australia's premier event in the short-term rental (STR) industry! More than just a business conference, STRive to Thrive is a pulsating two-day fiesta of knowledge, innovation, and celebration. It's where learning meets excitement, providing a platform to elevate your rental business to new heights.

On March 20th and 21st, 2024, immerse yourself in an electrifying blend of insights, strategies, and cutting-edge tools tailored to the fiercely competitive world of STR. This dynamic event is more than a mere gathering; it's a vibrant experience that connects education, celebration, and industry expertise.

The electric atmosphere will be charged with engaging sessions focusing on industry trends, marketing techniques, guest experiences, legal compliances, property management, and technological advancements. Our lineup of expert speakers, will blow you away with several names returning from our previous event and more legends to be announced.

But STRive to Thrive is not only about intense learning. It's a place to connect with fellow industry professionals, build lasting relationships, and celebrate shared achievements. As day turns to night, unwind at our celebratory dinner and afterparty, where gourmet dining meets lively entertainment and endless networking opportunities.
To top it all off, indulge in a full-day conference led by industry visionaries, savor mouth-watering lunches by Craft and Co, and stay energized with coffee breaks and afternoon tea. And as night descends, the STRive Diner welcomes you for dinner, drinks, and an unforgettable afterparty that keeps the conversation and excitement alive.


Day 1 VIP MASTERCLASS DAY: TAKE ACTION (MARCH 20th, 2024) (optional)

Immerse yourself in the exclusive ACTION day, a comprehensive day of Masterclasses designed to provide you with hands-on training and insights from industry experts. Dive deep into specialized sessions that focus on innovative strategies, actionable tools, and practical solutions to enhance your STR business.
Whether you're a seasoned expert or new to the STR scene, this Masterclass is tailored to empower you with knowledge that translates to action.

What to Expect:
Intensive Workshops: 3 x Sharp, INTENSE - Learn from the best in the business in focused sessions that provide actionable insights.

In the Marketing and BOOK DIRECT MASTERCLASS, dive into the secrets of direct booking strategies. Explore the tools and tactics used by successful short-term rental (STR) proprietors to increase profits and establish a strong brand presence. With hands-on exercises and expert guidance, learn how to craft a compelling direct booking experience that resonates with guests. Whether you're an experienced host or just starting out, this masterclass offers valuable insights to build a thriving direct booking channel for your business.

The PRICING STRATEGY MASTERCLASS offers an in-depth exploration of pricing techniques tailored to the STR market. Understand how to analyse market trends, seasonality, and competition to devise a pricing strategy that maximises revenue without sacrificing occupancy. Learn from industry experts on how to dynamically adjust pricing to respond to market demands, and discover the tools that can automate this process. Whether you own a single property or manage multiple rentals, this masterclass will equip you with the skills to make informed pricing decisions that drive success.

The Scaling MASTERCLASS is crafted for individuals eager to amplify their Short-Term Rental business. Hosted by Rebecca Cribbin and Pete Smith they will share their remarkable journey of creating some of the most acclaimed and triumphant STR ventures in Australia, they bring invaluable insights and firsthand experiences to the table. Whether your ambition is to broaden your property portfolio or venture into untapped markets, this masterclass encapsulates thebuilding blocks of scaling.

You'll explore how to pinpoint growth avenues, navigate the complexities of expansion, and uphold impeccable standards of quality and guest satisfaction. Engage with tangible case studies designed to help you forge a scalable business strategy that resonates with your ambitions and vision. For those determined to elevate their STR business, attending this masterclass is not just an option—it's imperative for your next big leap forward.

These masterclasses are part of the exclusive VIP ACTION MASTERCLASS DAY and are carefully crafted to provide actionable insights, tools, and strategies to enhance your short-term rental business. Whether you choose one or all of these sessions, be prepared for an intensive learning experience that translates to real-world success.

Networking Opportunities: Connect and engage with fellow STR professionals.
1on1 with the leaders: Engage with those at the top of their profession.

Lunch and Afternoon Tea: Stay energized with gourmet meals and refreshments.

10am-4:30pm *Topics subject to change/adjustment*


The Main Event day is a pulsating celebration and a grand fiesta of enlightenment, where you can elevate your rental business to unprecedented heights. This is the core of STRive to Thrive, a vibrant day filled with engaging sessions on industry trends, marketing strategies, guest experience, legal compliance, property management, and technology advancements.

Feel the electric buzz in the air as you learn from trailblazers like Bart Sobies and Julie George, the "Million Dollar Host." But it's not just about intense learning! When the sun dips beneath the horizon, let your hair down at our celebration dinner and afterparty.

What to Expect:

Engaging Sessions: Industry trends, marketing strategies, guest experience, and more!
Expert Speakers: Influential figures in the STR industry.
Meet your suppliers: Meet the leading tech companies and suppliers in the STR industry
Networking: Meet fellow hosts from all over Australia from big to small.
Lunch: Savor a deliciously light lunch crafted by the culinary team of Craft and Co.
Coffees, Afternoon Tea: Stay fueled and engaged.
Celebration Dinner and After party: Indulge in delightful dinner, refreshments, and entertainment.
10am - late

Book both days - or pick the one that you want to go to. You choose Join us for both the Masterclass - ACTION day and the Main Event to enjoy a comprehensive two-day experience that combines education, celebration, and connection. Immerse yourself in the full spectrum of the STR industry, learn from experts, network with like-minded professionals, and celebrate your journey in style.

STRIVE to Thrive is not just an event; it's a milestone on your journey in the STR industry, a moment of learning, collaboration, and celebration that you'll cherish forever. So gear up, buckle in, and get ready for an unforgettable ride!



Engaging Sessions: Learn about industry trends, marketing strategies, guest experience, property management, and technology advancements. Learn how to scale and THRIVE!

Expert & International Speakers: Gain knowledge from influential figures in the STR industry who have achieved remarkable success.

Networking Opportunities: Connect with fellow professionals and build meaningful relationships that can enhance your business.

Drinks and Entertainment: Kick back and relax with a sumptuous food, refreshing drinks, and an exhilarating afterparty after the main event that keeps the networking going late into the night.



10:00 a.m. – 10:20 a.m. | Registration and Coffee
10:20 a.m. – 10:30 a.m. | Opening Remarks
10:30 a.m. – 12:00 p.m. | MARKETING & BOOK DIRECT - MASTERCLASS (Bart Sobies)
12:00 p.m. – 1:00 p.m. | Networking Lunch
1:00 p.m. – 2:30: p.m. | PRICING STRATEGY: UP YOUR GAME - MASTERCLASS (Chris De Closey)
2:30 p.m. – 2:50 p.m. | Networking Break
2:50 p.m. – 4:20 p.m. | SCALING MASTERCLASS (Rebecca Cribbin & Pete Smith)
4:20 p.m. – 4:30 p.m. | Closing Remarks

4:30 p.m. – 5:00 p.m. | Champagne and Canapes


* Schedules subject to change



9:30 a.m. – 10:00 a.m. | Registration and Coffee
10:00 a.m. – 10:15 a.m. | Welcome and Opening Remarks
10:15 a.m. – 10:50 a.m. | Dare to Be Different: Breaking Barriers in Trade and Business
10:50 a.m. – 11:20 p.m. | Winning and Keeping Clients: Key Tactics for Long-term Success
11:20 a.m. – 12:00 p.m. | Marketing Lessons: Building a Brand
12:00 p.m. – 1:00 p.m. | Networking Lunch
1:00 p.m. – 1:40: p.m. | Profit Boost: Hotel Learnings for Short Term Rentals

1:40 p.m. – 2:20: p.m. | Tech Solutions: Choosing the Right Tech and Working with Your Team
2:20 p.m. – 2:50 p.m. | Automated Guest Communication: Strategies & Best Practices (Case Studies)
2:50 p.m. – 3:15 p.m. | Networking Break
3:15 p.m. – 3:55 p.m. | 2024 Pricing Strategies: Are You Doing the Right Thing?
3:55 p.m. – 4:25 p.m. | The ROI of Leadership: Driving Success through Effective Planning
4:25 p.m. – 5:00 p.m. | Navigating the Sale: Enhancing and Selling Your STR in Today's Market
5:00p.m. – 5:15 p.m. | Closing Remarks
5:15 p.m. – 6:00 p.m. | Networking Drinks
6:00 p.m - onwards | Celebration dinner, drinks, dancing & networking

DAY 1 - 20th of March


DAY 2 - 21st of March


STRIVE is more than just a conference; it's an experience that combines education, celebration, and connection. Don't miss out on this extraordinary and massive event, where you can learn, collaborate, and celebrate your journey in the short-term rental industry.

  • Full Day Conference

    Immerse yourself in a comprehensive 10AM - 5PM conference hosted by industry-leading speakers. Prepare to turbocharge your Short-Term Rental (STR) business with insights, strategies, and practical tools shared by the experts.
    Dinner, Drinks & Afterparty
  • Party, Drinks and Dinner (6PM til late)

    Continue the conversation and strengthen connections at the STRive Dinner. Kick back and relax with a sumptuous dinner, refreshing drinks, and an exhilarating afterparty that keeps the networking going late into the night.
  • Lunch

    Savor a deliciously light lunch crafted by culinary team of Craft and Co. Carefully curated to keep you energized, this mid-day meal is a delightful pause in an action-packed day of learning.
  • Coffees, afternoon tea

    Stay fueled with our coffee service and afternoon tea. These delicious pick-me-ups will ensure you're engaged, alert, and ready to absorb every bit of knowledge shared.


Bart Sobies

CEO ibooked.onlne & The Accommodation Show

Introducing Bart Sobies, the dynamic force behind The Accommodation Show and iBooked.Online. A trailblazer in the short-term rental (STR) industry with an unyielding passion for technology, marketing, and investment, Bart has become an influential figure in the field.

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Julie George

Speaker & Entrepreneur Million Dollar Host

Julie George, Co-Author of 'Hospitable Hosts' & Author of 'Million Dollar Host,' built a 130-property STR portfolio generating $8M in 3 yrs. . As an Australian expert in STR, she's a Shortyz Awards judge, investor, and advisor to many hospitality businesses across the world.

Aimee Stanton
The Lady Trady
Tiny Stays & Zadie Workwear

'The Lady Tradie', is a pioneering DIY expert, TV personality and Tiny House builder and host. Co-founding Tiny Stays, she built unique, sustainable accommodations hands-on. A former plumber turned entrepreneur, she's also a TV personality and advocate for women in trades, embodying resilience, innovation, and the power of unconventional paths.

Sabrina Schwaighofer
Co-CEO & Co-Founder

MadeComfy is one of the fastest growing and most recognized short-term rental brands in the world, having won multiple awards like the Shortyz in 2020 and 2021 in London, Startcon "Best Startup 2018", AFR Fast Starters and most recently, AFR BOSS 4th Best Place to Work in Travel and Hospitality in 2022.

Ethan Brown

Director & APAC Team Lead Hospitable

A leading Sunshine Coast host since 2019, this industry expert started as a customer with Now serving as Director of Hospitable Australia, APAC Team Lead, he brings a wealth of experience to the short-term rental sector.

Chris De Closey
Switch Hotel Solutions

A dynamic professional in the hotel and tourism sector. Chris and his team provide bespoke Revenue Management, Sales & Marketing, and General Management consultancy services to hotels, motels, and resorts. Concurrently, Chris co-founded Coastal Letting Co and Holiday Management Co. Prior to this, he was with Expedia and Mantra, enhancing his skills in the industry. Chris is an influential figure, blending traditional and modern strategies to maximise revenue for his clients.


MANAGING DIRECTOR Loftus Business Advisory

With nearly 30 years at the helm of Majestic Hotels & Apartments Group, developed and managed six hotels across South Australia. Served as Chairman of the Tourism Industry Council of South Australia until Oct 23 and has roles on the boards of the South Australian Tourism Commission and Zoos South Australia. Since '22, concentrated on advising accommodation businesses, enhancing their profitability and operational efficiency, delivering over $8.5 million p.a. in profit recommendations in the last 18 months.

Rebecca Cribbin
Founder & CEO
Holiday Rental Experts & Holiday Rental Specialists

Rebecca Cribbin, with over 14 years in the short-term rental (STR) industry, is the go-to expert for rental managers. As the Founder and CEO of Holiday Rental Experts & Holiday Rental Specialists, she aims to boost productivity and profitability in the STR sector. A UTS alumna with skills in property management and investment, Rebecca is a respected speaker in Short Term Rentals.

Tim Mortimer
BNB Made Easy

Tim Mortimer, CEO of BNB Made Easy, combines hospitality, teaching, and sports expertise in his STR ventures. Since 2018, he's grown his portfolio to over 140 properties in NSW. Recently, Tim 's talk was celebrated at the ASTRA conference for its personability and relatability. He's also featured on 'The Accommodation Show', sharing insights from his dynamic STR journey.

Will Creedon,
Founder & CEO Alloggio

An experienced entrepreneur with over 30 years in the hospitality and tourism industry, specialising in operating various vacation and leisure businesses globally, with a significant contribution to the short-term rental sector in Australia.

Yoav Tourel
Managing Director
Guesty APAC

Serving as the Managing Director of APAC at Guesty, this seasoned, technology-savvy leader boasts a 20-year track record in marketing and sales across APAC and EMEA. With an analytical acumen that drives business performance, specialties include team building, people leadership, and establishing APAC operations for global firms.

Deepanshu Nihalani

Solutions Consultant - APAC Pricelabs

Part of the STR industry for 7 years and running. Starting his career with Airbnb as a Host Acquisition Specialist, he has had experience from all facets of the industry, be it property management, ops or the tech stack of the business. Currently working as a Solutions Consultant - APAC for PriceLabs, he is the market manager for PriceLabs for everything "Down Under".

Pete Smith
CEO & Founder Weekenda

Since saying goodbye to Corporate Australia after 21 years Weekenda is thriving and growing year on year. We had spent 10 years quietly building this up from a single cabin in Kangaroo Valley to now managing over 170 properties in the Hunter Valley Vineyards, Central Coast, Lake Macquarie and Newcastle.

Mike O'Connell
Head of Partnerships
Turno (USA)

The dynamic Head of Partnerships at Turno, excels in enhancing the vacation rental industry through innovative turnover solutions. His expertise, honed at Sentry Technology and Sensormatic, alongside a notable educational background from Boston College, underscores his commitment to driving impactful partnerships and social responsibility.

Tara Sward
Training & Support Manager

With 12 years in property management and real estate experience, Tara has been working with over 200 holiday rental companies with their technology, trust accounting and general operational synergy across the many facets of the business.

Roman Solyanyk
Enterprise Account Exec.

An accomplished sales executive with a knack for strategic partnerships and growth in the short-term rental market. Leveraging a solid educational background and industry experience, this professional adeptly identifies and capitalises on business opportunities, significantly advancing market presence.

Matthew Neill
Manager Great Ocean Road Holidays

He brings three decades of accommodation experience, consistently exceeding guest and owner expectations, and embraces new technology to stay ahead in the holiday rental market. Residing in the region for 20 years and active in the community, he has a passion for outdoor activities, especially ocean paddling at dawn, which he considers the best start to the day.

Clare Riley
Head of Marketing

Clare has a special affinity with travel and hospitality after starting her career as a business journalist covering the UK's restaurant, pub and hotel sector. She's now a Sydney-based marketing, content and brand leader and has worked for major consumer brands like HelloFresh and HCF Australia, as well as leading SaaS companies like SiteMinder and now Hometime.

Billy Crock
Co-Founder & CEO

Billy Crock leads Hometime, a short-term rental management, providing essential tools and technology. Hometime supports operators to grow and increase revenue, operates in over 20 markets, and improves rental yields for homeowners. It also ensures guests have excellent stays and helps partners expand their businesses efficiently.

Alex Omerod

Co-Founder, Managing Director LUXICO

Co-founder and Managing Director of Luxico, Australia’s first ‘home hotel’ is an entrepreneur and problem solver with an eclectic career spanning diamond smuggling, film production, brand agency ownership, fashion design, and business consulting.

Sam Steel

Co-Founder Resly

Sam Steel, co-founder of Resly, revolutionised property management with innovative software. A tech enthusiast with an extensive career in Online Travel, he's driven by a vision to streamline operations and trust accounting.

Lisa Peterson
Owner & Founder

With over 20 years in luxury hospitality and property management, Lisa founded L'Abode Accommodation, scaling it to oversee 250+ properties across Australia. Known for pioneering in customer service and property management innovation, they have led significant growth from Queenstown to Sydney, emphasizing luxury rental experiences and market niche strategies.

Antoinette Guerrera
Snr Account Manager
Stayz/Vrbo - Expedia Group
Enthusiastic, reliable, highly motivated, confident, mental health ambassador, trainer, and leader with a proven solid background in customer relationship management and solution selling. A leader who has managed high-profile clients in multiple industries such as transport, business process outsourcing, airline catering management, hospitality, tourism and retail.


Rewind 15+ years, and you'd find DJ Hot Wheels spinning tracks at poetry gigs (yes he is a great poet!)! Fast forward to STRIVE, and he's rocked everything from the coziest house parties to the buzzing bar of Melbourne.

But wait, it gets wilder: he's been the go-to DJ for Jimmy Barnes at the Melbourne Writers Festival and even turned the State Library Dome reading room into a dance floor!

His mission? To ignite the party spirit, no matter the setting. Get ready to groove as he takes you on a journey through time – from the swingin' 50s and 60s, diving into 80s guilty pleasures, busting moves to hip-hop beats, reliving 90s gems, sliding into disco, and singing along to classic pop hits.

It's a genre-hopping, toe-tapping, feel-good journey you don't want to miss!

Craft and co
390 Smith St,
Collingwood, VIC 3066,
Telephone: +61 3 9417 4755
General enquiries:


Space is limited, register for
STRIVE to Thive Conferece updates 2024 today!