STRIVE 2026
INDONESIA
BALI
Learn. STRive. Thrive!
10TH SEPTEMBER 2026
GENERAL PRICING IS NOW LIVE
You’ve still got time to secure your place before the final price increase. General pricing ends 31 August, with Last Minute pricing starting 1 September. Same event. Same experience. Just a different price.
The Trans Resort Bali · 10 September 2026. One day. Nine sessions. Dinner. Afterparty.
Click below to secure your ticket!
Join us for One Unforgettable Day!
Join us for STRive to Thrive’s first-ever event in Bali, Indonesia – the most anticipated gathering for short-term rental proprietors, owners, and managers. This special one-day edition will take place on 10 September 2026 in the heart of Bali.
Experience an extraordinary day dedicated to inspiring, educating, and elevating your short-term rental business. STRive to Thrive is more than a conference – it’s a dynamic, high-energy event that blends industry insights, innovation, and meaningful connections, all in one unforgettable day.
Beyond the sessions, it’s the perfect opportunity to network with fellow professionals, build lasting relationships, and celebrate the growth of the industry. As the day comes to a close, enjoy our celebratory dinner and afterparty featuring gourmet dining, lively entertainment, and valuable networking opportunities.
Local First
STRive Indonesia exists to make the Indonesian accommodation industry stronger. That is the whole point.
Not to bring an international conference to a nice location. To put the people who run properties in this country in one room with each other, and with the people who can help them grow, and then get out of the way.
Education, first. Most of what circulates in this industry was written for markets that work nothing like this one. Pricing advice built on a European calendar. Owner contracts drafted for a legal system that is not yours. Operations playbooks assuming staff you cannot hire and guests who do not come here. STRive Indonesia is built around what actually works in this market, taught largely by people who have made it work in this market.
Community, second. Indonesian operators are competing for the same villas, the same staff and the same guests, which makes it easy to never talk to each other. Every operator here has solved a problem another operator is still stuck on. Right now there is no reliable way for those two people to meet. One day a year, in one room, there is.
Collaboration, third. The things that lift a whole industry are not things any single operator can do alone. Standards that owners can rely on. A shared voice when regulation changes. Enough coordination that the market matures instead of just growing. Those conversations start with people in a room who trust each other, and they carry on long after the day ends.
Who is teaching. Half the stage is Indonesian and Bali-based, because that is where the relevant expertise already is. Agung Juliarta on scaling a portfolio across the archipelago. Adhiguna on contracting with owners. Caroline Sandryani and Christian Sunjoto on building operations that hold together. Matthieu Chauveau on funding growth. Lisa Sibley on running a business here, in practice, not in theory. Enny Nurhayati on winning and keeping premium villa listings. Fifin Prapmasari on the technology side. Terje Nilsen on regulation and real estate.
These are not local speakers added for balance. They are the reason the international speakers wanted to come.
And the international side matters too, because a stronger local industry is a connected one. Paul Waldschmidt is flying in from the US, Craig Webb from the UK, Deepanshu Nihalani from India, Daniel Rouquette and Cecilia Saputri from Singapore. They are not here to tell Indonesian operators how it is done. They are here because this is one of the most interesting accommodation markets on earth, and they want to learn it. Local operators get global knowledge without buying an airfare. That access normally costs a plane ticket and a week away from the business.
Built on the ground. The venue is Balinese. The catering, the crew, the music and the comedy are Balinese. The event is run locally, priced in rupiah, and paid for through local payment methods, because an event for Indonesian operators that asks for US dollars on an overseas checkout is not really for them.
And it started here. In September 2025 we ran a STRive community mixer in Bali. The room filled, the conversations ran long past the end, and the message coming back was clear: the market wanted something bigger. STRive Indonesia is the answer to that. It grew out of this community rather than arriving on top of it.
Local first. Always was.
Learn about industry trends, marketing strategies, guest experience, property management, and technology advancements. Learn how to scale and THRIVE!
Connect with professionals, build meaningful relationships, exchange ideas, and collaborate to enhance your business and achieve goals.
Half the stage runs businesses in Indonesia. The other half flew in from the US, UK, India and Singapore to be in the room. You get both in one day.
Kick back and relax with a sumptuous food, refreshing drinks, and an exhilarating afterparty after the main event that keeps the networking going late into the night.
STRive to Thrive – Bali, Indonesia : Unlock the Future of STR
We are excited to present a carefully curated lineup of industry leaders who will share their expertise and insights throughout this one-day event. Our sessions will cover key topics including market trends, marketing strategies, guest experience, legal considerations, property management, and the latest technological advancements – each designed to equip you with practical, actionable strategies for your STR business.
Beyond the sessions, STRive to Thrive offers plenty of opportunities to connect with fellow STR professionals, build meaningful relationships, and celebrate the industry’s growth. To cap off the day, join us for a gala dinner and afterparty – an ideal setting for networking, unwinding, and celebrating together.
STRive to Thrive isn’t just an event; it’s a defining moment in your STR journey – filled with learning, collaboration, and joyful celebration. Mark your calendars and get ready for an inspiring one-day experience that will elevate your business and energise your vision.
Highlights of the event include:
MAIN EVENT: SESSIONS, DINNER AND DRINKS (SEPTEMBER 10th, 2026)
Enjoy a full day of engaging sessions covering all aspects of the STR industry. From market trends and guest experience to legal compliance and tech innovations, this Main Event is your opportunity to gain powerful insights from influential leaders in the space.
And when the day concludes, it’s time to celebrate: enjoy a beautiful dinner and lively afterparty designed to help you connect, unwind, and enjoy the moment.
WHAT TO EXPECT
Engaging Sessions: Industry trends, marketing strategies, guest experience, and more!
Expert Speakers: Influential figures in the STR industry.
Meet sponsors: Leading tech companies and suppliers in the STR industry
Networking: Meet fellow hosts from all over Indonesia and beyond, from big to small.
Lunch: Savor a delicious lunch crafted by the culinary team of Trans Resort Bali.
Coffees, Afternoon Tea: Stay fueled and engaged.
Celebration Dinner and Afterparty: Indulge in a delightful dinner, refreshments, and entertainment.
WHAT YOU’LL LEARN
We’ve designed STRIVE Indonesia to be focused, energising, and packed with value.
Nine sessions across one day. Here are five of them.
From Zero to 200 Properties: How We Built the Largest Property Management Business in Australia’s Capital and What We Learned Along the Way
Sarah Clark, Head of Operations, Sales & Business Development, Canstay
Two hundred properties in one city, and 350+ onboardings across Canberra, Perth and regional NSW. Sarah walks through how the business actually got there. The hiring, the systems that broke at 50 properties and had to be rebuilt at 120, and the decisions she would make differently. If you are stuck somewhere between 20 and 80 properties and cannot work out what breaks next, this is the session.
18 Months From Launch to Exit: What Worked, What Didn’t, and What You Can Steal
Frazer King, CEO & Founder, EvryStay
Frazer built Lanestay to over 16,000 reservations a year at a 4.97 rating, then exited inside 24 months. A full breakdown of a fast build and a fast exit, including the parts that did not work, which is the half nobody puts in a case study.
Winning Premium Villa Listings: Building Long-Term Owner Partnerships Instead of Chasing Scale
Enny Nurhayati, COO, 5 Star Bali Villa
The hardest problem in villa management is not guests. It is owners. Fourteen years in this market, and a portfolio built on holding premium listings rather than churning through them. Enny’s argument is that chasing scale is how you lose the good villas, and the fix starts in the first conversation with an owner.
Lessons from 300+ Accommodation Websites: SEO and GEO Strategies That Drive Direct Bookings
Craig Webb, Director, Webb Marketing Services
Thirty years running hotels before moving into marketing, so this is not agency theory. Three hundred sites, and the patterns that separate the ones converting from the ones that just look good. GEO is the newer half and it matters more every month, because guests are asking AI where to stay and most accommodation websites are invisible to it.
How to Run a Successful Business in Bali
Panel: Lisa Sibley, General Manager, Boutique Villas Bali. Co-hosted by Cecilia Saputri, COO, Villa Finder
Not the theory of the Bali market. The mechanics. Licensing, staffing, owner expectations, what compliance looks like week to week, and the mistakes operators keep repeating. This session exists because the people on it are running it right now.
Four more sessions to be announced, covering revenue and pricing, tech and AI, contracting owners, and regulation. Between them the stage includes Agung Juliarta (Puri Asia), Adhiguna (ArkaCara), Matthieu Chauveau (TKT Hospitality), Caroline Sandryani (Premier Hospitality Asia), Deepanshu Nihalani (PriceLabs), Yoav Tourel (Guesty & ASTRA), Paul Waldschmidt (OwnerRez), Daniel Rouquette (Villa Finder), Terje Nilsen (Seven Stones Indonesia & BTIC), Christian Sunjoto (Nakula) and Fifin Prapmasari (SiteMinder).
STRIVE to Thrive is not just an event; it’s a milestone on your journey in the STR industry, a moment of learning, collaboration, and celebration that you’ll cherish forever. So gear up, buckle in, and get ready for an unforgettable ride!
Get ready for an electrifying one-day experience! Click the tab below to explore session times, topics, and speakers. Dive into powerful insights, game-changing strategies, and cutting-edge tools designed to elevate your success in the STR industry. Connect, learn, and be inspired in an action-packed atmosphere buzzing with innovation and opportunity!
Bart Sobies
Cecilia Saputri
Sarah Clark
Adhiguna
Matthieu Chauveau
Christian Sunjoto
Enny Nurhayati
Craig Webb
Terje Nilsen
Agung Juliarta
Caroline Sandryani
Yoav Tourel
Lisa Sibley
Christian Sunjoto
Craig Webb
Frazer King
Paul Waldschmidt
Yoav Tourel
Fifin Prapmasari
Jan Sahagun
Daniel Rouquette
Session
Session
Speaker Expression Of Interest
Interested in speaking at STRive? We’re programming STRive Indonesia (10 September 2026), STRive Australia (Melbourne, 10-11 March 2027), and STRive New Zealand (2027) now.
Please click the form below and tell us what you’d cover. We cannot guarantee that we will include every topic suggested.
CEO & Founder, ibooked.online, The Accommodation Show & Strive to Thrive Conference
Bart Sobies is the Founder & CEO of iBooked.Online, Founder & Host of The Accommodation Show, and Creator of the STRIVE to Thrive Conference. A leader in hospitality technology and innovation, he helps accommodation operators build profitable, guest-centric businesses. With deep expertise in digital marketing and hotel tech, Bart specialises in growing direct bookings, strengthening online presence, and simplifying operations. A sought-after speaker, he shares practical insights on guest experience, automation, and the future of direct bookings.
Owner - Director, TKT Hospitality
Hospitality entrepreneur building businesses across Bali, Lombok and Jakarta, spanning property management, cleaning, maintenance, development consulting, and boutique resorts.
CEO & Co-Founder, Villa Finder
Daniel Rouquette is the CEO and Co-Founder of Villa Finder, Asia’s leading curator of villa experiences. A data-driven leader and strong advocate for responsible tourism, he blends high-touch service with smart technology to elevate both guest and team experiences. Under his guidance, Villa Finder has expanded across Asia and achieved B Corp certification, reflecting his commitment to sustainability and quality.
Senior Solutions Consultant - APAC, PriceLabs
Deepanshu is a Senior Solutions Consultant - APAC at PriceLabs and a seasoned professional in the short-term rental industry. With extensive experience across Sales and Customer Success, he plays a key role in expanding PriceLabs’ presence throughout the region. Known as the go-to expert for APAC, Deepanshu supports operators through strategic demos, market insights, and educational webinars, helping them use dynamic pricing and data-driven tools to optimise revenue and performance.
Founder & CEO, Puri Asia
Agung Juliarta is the Founder & CEO of Puri Asia, leading a 1,600+ villa portfolio across Indonesia, Thailand, and Sri Lanka, with 80% of its properties based in Bali. With 16+ years in hospitality, he has scaled the business from international roots to a balanced B2C and B2B model, with Indonesia now representing 65% of revenue. Agung also serves as Founder & Vice Chairman of BVRMA and Vice President of JCI (International Affairs), championing industry growth and cross-border collaboration.
CEO & Founder, EvryStay
Frazer is the founder and CEO of EvryStay, a guest experience platform used by luxury hotels and short-term rental operators worldwide. His background is in accommodation management, starting with his first property at 20 years old, then founding Lanestay, a company managing vacation rentals and boutique hotels that he scaled to over 16,000 reservations a year at a 4.97 rating before exiting inside 24 months. He has led Airbnb industry events on guest experience, systems, and tech/AI-run automation. His view: technology built to help hosts grow revenue, save time, and scale should never come at the expense of good customer service, where the hospitality actually happens.
Managing Director, APAC at Guesty and Chair of the Board of Directors at ASTRA
Yoav Tourel is a seasoned executive with a strong track record in scaling global tech companies. Currently leading Guesty APAC and serving as the Chair of the Board of Directors at ASTRA, he leverages over 25 years of experience in customer success, business development, sales, and marketing. Yoav excels in fostering growth and driving success in competitive markets.
CEO, OwnerRez
Paul is the CEO of OwnerRez, a leading software platform for vacation rentals, and has spent the last 15 years pushing for higher standards within the industry. He is routinely interviewed about his business principles, software standards, and the way to build a product and team that stand the test of time.
President & Director, Premier Hospitality Asia
Caroline, President & Director of Premier Hospitality Asia is a strategic, results‐driven professional with a distinguished track record in project and property development, management, marketing, and consultancy. Born and raised in Jakarta, she studied across parts of the East and West Coasts of the United States, and graduated from the University of Sydney in 2004 with a Double Degree in Political Economy and Management.
Director, Webb Marketing Services Ltd
Craig Webb spent 30 years running hotels before founding Webb Marketing. He now helps hospitality businesses reduce OTA commission and grow direct bookings through digital marketing that actually works.
Head of Operations, Sales & Business Development, Canstay
Sarah Clark is the Chief of Sales & Operations at Canstay, with 7+ years in the STR sector and a 2025 ASTRA Award. A proven leader in growth, operations, and process optimisation, she has overseen 350+ property onboardings and elevated service standards across Canberra, Perth, and Regional NSW. Known for her resilience, strategic focus, and operational excellence, Sarah drives consistency, quality, and trust across the entire organisation.
Co-Founder, Chairperson, Seven Stones Indonesia, Bali Tourism & Investment Chamber
Co-owner and Director of Seven Stones Indonesia, a fresh energis consultancy company doing market entry services for foreign investors, legal advice, sourcing of investments and in particular hospitality and real estate investments. Our journey begun with in real estate and tourism but is now offering a larger spectre of services towards international and domestic investors in Indonesia. We build "bridges" between various cultural, political and business challenges. We have a specific soft spot for eco friendly and socially sustainable projects and investments. Personal strength in our business is relevant law and regulations for expat investors, tourism trends, macro economics, Indonesian government and regulations. My personal interests is in sport, adventure, history and personal development including spiritual. Partners in growth.
Founder, Nakula
I am the Founder of Nakula Hospitality Management specialises in full service villas & small resorts management with portfolio of 30 properties around Bali. We work in Performance-based System where our fee are closely tied to the performance of our clients’ investment in terms of Gross Operating Profit to ensure an optimal return on our client’s investments. For more information do check our site at www.nakula.com We also manages Hub Bali Coworking Space which has 2 outlets, in Legian and Nusa Dua. Hub Bali Web: www.hubbali.co
COO, Villa Finder
Cecilia Saputri is COO of Villa Finder, having built it from the ground up into a leading villa rental platform across Asia. She believes people are every organization's greatest strength, and thrives on coaching leaders and growing talent.
General Manager, Boutique Villas Bali
Boutique Villas Bali believes hospitality should be personal and the details are what matter. Every villa is owned, marketed and managed in-house, each with its own character, fully staffed. Distinctive homes for unforgettable escapes, wherever possible giving back to the community and island we call home.
Country Manager, SiteMinder
Fifin Prapmasari is an accomplished hospitality and travel technology professional with over 15 years of experience in hotel sales, account management, and market leadership. Currently, she serves as Country Manager for SiteMinder Indonesia, where she leads the national sales team. Based in Bali, Fifin drives business growth, optimizes performance, and spearheads strategic initiatives, including major industry events and partnerships, to strengthen SiteMinder’s presence in Indonesia’s fast-evolving hospitality landscape. She oversees sales forecasts, pipeline management, and performance analytics for the region. Prior to SiteMinder, Fifin spent over a decade with Booking.com, holding pivotal roles like Market Team Manager. During this time, she was key in expanding market share in Bali, managing crucial hotel partnerships, and mentoring teams. Fifin's deep understanding of hotel operations, combined with her passion for technology, enables her to champion data-driven solutions that empower Indonesian hoteliers to reach their full commercial potential.
COO, 5 Star Bali Villa
With over 14 years of experience in the vibrant tourism industry, Enny Nurhayati brings a wealth of expertise and passion to ensuring 5 Star Bali Villa delivers nothing short of extraordinary, tailor-made services. Thriving on staying busy and embracing new challenges, Enny balances her professional drive with a love for yoga, exhilarating outdoor cycling adventures, and cherished moments with her family.
Co-Founder, Trellis
Jan Sahagun is the Co-Founder of Trellis, where he is helping redefine how technology supports the short-term rental industry. With a background as a competitive hockey player, he brought an athlete's mindset into sales, closing more than $2 million in STR technology across four continents in under two years. Fluent in five languages and having lived extensively in short-term rentals around the world, Jan has experienced the industry as a guest, vendor, and trusted partner to hundreds of operators.
At Trellis, Jan is focused on building AI-powered software that adapts to the way property managers operate, giving them more time to deliver exceptional guest experiences and bring hospitality back to the heart of hosting.APAC Sales Representative, Escapia Software
With 20 years in real estate, I’ve navigated property management, sales, and tech. I’m passionate about empowering customers in the short-term rental space with tailored software solutions. I believe the right tools can elevate businesses and enhance guest experiences. Let's connect and transform your rental journey!
Founder & CEO, Extenteam
Ari got into the STR space in 2009 as a property manager. In 2021 he founded Extenteam, which provides staffing and software solutions to STR operators globally. The company serves 200+ businesses with 400+ team members. Ari has spoken at VRMA conferences and served on HomeAway Software's Advisory Board.
General Manager, Welcome Ready
Melanie Harding is a dynamic business leader with a proven track record in consultative strategy, change management, business systematisation, project management, brand development, and business growth. Starting as a Co-founder of Welcome Ready in 2019, she was fundamental in growing this business from 10 properties to $10M+ in GBV through to acquisition in 2024.
Owner, VE Tourism
Meet Paul, a tourism enthusiast with over 30 years in the industry including senior roles at Visit Victoria. He now runs his own tourism consultancy, VE Tourism helping organisations with touristy stuff and is a repeat speaker at various tourism events (including a memorable stint as a singing MC). Paul is never short on inspiring ideas and dad jokes.
*Speakers & topics are subject to change*
Lighten the mood and get ready for some laughs with a talented comedian from Bali, bringing humour, energy, and a fresh perspective to the STRIVE 2026 experience. It’s the perfect way to relax, connect, and enjoy a fun-filled moment during the event.
Get ready to unwind and celebrate with one of Bali’s top DJs, bringing an energetic mix of beats to set the perfect vibe for STRIVE 2026. From sunset sessions to evening socials, enjoy great music, great company, and an unforgettable atmosphere in paradise.
🚋 By Taxi / Grab / Gojek
🚖 By Taxi or Ride-Share
🚗 Parking Options
