STRIVE 2025
CONFERENCE GUIDE
Get ready for an electrifying two-day experience! Click the tabs below to explore session times, topics, and speakers. Dive into powerful insights, game-changing strategies, and cutting-edge tools designed to elevate your success in the STR industry. Connect, learn, and be inspired in an action-packed atmosphere buzzing with innovation and opportunity!
Julie George
Bart Sobies
Scaling a rental business isn’t just about adding properties—it’s about doing it smartly. Lauren Heys, Founder of Moxxi Property, shares her journey, revealing wins, missteps, and strategies for growth. Learn how to scale sustainably, manage teams, and maintain quality in this session packed with real-world insights and practical advice.
Lauren Heys
Success in short-term rentals goes beyond listing properties—it’s about mastering direct bookings and fostering strong owner relationships. Join this peer-led workshop with Bart Sobies to share proven strategies for increasing direct bookings and acquiring new owners, helping your business thrive in a competitive market.
Bart Sobies
Join Alexandra Ormerod, Co-Founder of Luxico, in this STRIVE 2025 session as she shares insights on building a market-leading brand. Learn key strategies for balancing brand identity with growth, forming impactful partnerships, and adapting to market changes. Gain practical tips to create a brand that inspires trust and loyalty.
Alexandra Ormerod
Paul Matthews
Bart Sobies
Turning spaces into shareable moments and creating experiences that guests love to share online.
Kristie Wolfe
Insights from successful STR operators on scaling profitably and overcoming growth challenges.
Julie George
Will Creedon
Alexandra Ormerod
Sarah Clark
Strategies for dynamic pricing, demand forecasting, and revenue maximization.
Matthias Dybing
Roman Solyanyk
Jeff Baars
Paul Waldschmidt
Understanding the evolving travel landscape and distribution strategies for international markets.
Kristy Malapa
Exploring emerging technologies shaping the STR industry and how to implement them effectively.
Michael Snyman
Jay Ullrich
Ethan Brown
Sam Steel
Yoav Tourel
How Virtual Assistants (VAs) streamline operations, enhance guest experience, and reduce workload.
Ari Eryorulmaz
Maddy Smith
Kim Steel
Sasha Buac
How to leverage viral marketing techniques to create engaging, shareable content that drives bookings.
Taylor Craig
Design tips and tricks to create visually appealing spaces that attract guests and boost reviews.
Amanda Hall
Sharon Burnell
Deanne Bulstrode
Kristie Wolfe
Tiffany Murray
An interactive discussion on overcoming common operational and guest management challenges.
Phil Spyrou
Julie George
Melanie Harding
Lauren Heys
Get ready for laughs that will shake the room! Australian comedian Ben Knight is set to take the stage at Strive to Thrive 2025, delivering his signature blend of sharp wit and storytelling. A seasoned performer with a larger-than-life personality, Ben knows how to energise a crowd and keep the good vibes rolling. Whether it’s his hilarious takes on everyday life or his infectious stage presence, he’s guaranteed to leave you in stitches and set the tone for an unforgettable event!
Bringing unstoppable energy and electrifying beats, Jay B Bandicoot is set to turn Strive to Thrive 2025 into an unforgettable experience! This dancefloor maestro is known for his seamless blends of house, disco, and electronic grooves that keep the crowd moving all night long. Whether it’s setting the perfect vibe during networking sessions or dropping high-energy anthems at the after-party, Jay B Bandicoot knows how to ignite the room and keep the energy soaring. Get ready to dance, connect, and celebrate like never before!
Managing Director, Luxico
LUXICO Managing Director, Alex Ormerod, excels in scaling luxury guest experiences. Integrating strategic marketing with personalized concierge services, Luxico transforms luxury rentals into memorable experiences. Alex's focus on quality and innovation positions Luxico as a leader, offering insights into elevating guest satisfaction at scale.
CEO & Founder, ibooked.online & The Accommodation Show
Founder and Owner, Moxxi Property
An industry leader in short-term rentals, Lauren Heys scaled the largest agency in Tasmania and expanded into QLD—all while growing a family. Starting her career at Accenture and EY, Lauren founded Moxxi Property in 2018, blending her expertise in property and people performance. Passionate about self-mastery, she empowers audiences to unlock their potential and drive business success.
General Manager APAC, Hospitable
Ethan Brown, General Manager APAC at Hospitable.com, brings over a decade of industry expertise to support short-term rental hosts across Asia-Pacific. An experienced Aussie host, Ethan is dedicated to helping others automate operations, streamline guest interactions, and build exceptional, scalable hospitality experiences.
Builder, Passion Projects LLC
Kristie Wolfe is an innovative builder and experience designer specializing in unique, off-grid Airbnb properties. As a former judge for Airbnb’s OMG Fund, Kristie’s imaginative stays have earned widespread acclaim, featured on national TV and consistently topping state wish lists.
CEO, OwnerRez
Paul is the CEO of OwnerRez, a leading software platform for vacation rentals, and has spent the last 15 years pushing for higher standards within the industry. He is routinely interviewed about his business principles, software standards, and the way to build a product and team that stand the test of time.
CEO, Million Dollar Host
Julie George is the Author of the ‘Million Dollar Host’ which outlines her story and unique STR property management business model that resulted in a portfolio of 130 properties and generated more than $8million income in 3 years. This Australian business woman is now featured in media and on stages globally and is recognised for her contagious energy and enthusiasm.
As one of the most influential names in the Short-Term Rental industry she supports, mentors and inspires thousands of Hosts worldwide. Julie offers consulting, mentoring and facilitates the #1 Global Mastermind Community in the world.
Senior Account Executive, Beyond Pricing
As a Senior Account Executive, Roman establishes and manages relationships with Beyond’s key clients, and is driven by his mission to help them maximize the revenue potential of their portfolios and help fuel their growth to new heights. Prior to Beyond, Roman spent years as a Market Manager at Expedia and as an Account Executive at travel tech start-up Impala.
Industry Relations Manager, Tourism Australia
Joining Tourism Australia in 2017, Kristy acts as the primary link between tourism operators and Tourism Australia. With an extensive background in the youth travel sector, Kristy has previously held roles both domestically and internationally including the management of Hostelworld Group brands for the Oceania region.
Co-Owner and Founder, The Holiday Home Girls
Sharon Burnell, Co-Owner and Founder of The Holiday Home Girls, brings over 14 years of experience in short-term rentals. She owns and self-manages six Queensland holiday homes, mastering remote management and team training. Passionate about styling to enhance guest experiences and boost revenue, Sharon helps owners optimise their properties for success.
CEO and Co-Founder, HostBuddy AI
Jay's impact in the STR industry shines through his mission to help hosts save time and money by offering an efficient and effective alternative to traditional guest support. Jay's software, HostBuddy AI, has emerged as the leading AI messaging solution for STR hosts. Jay started a property management business in 2021 and now manages 40 short term rentals in San Diego, CA.
Managing Director, APAC at Guesty and Chair of the Board of Directors at ASTRA
Yoav Tourel is a seasoned executive with a strong track record in scaling global tech companies. Currently leading Guesty APAC and serving as the Chair of the Board of Directors at ASTRA, he leverages over 25 years of experience in customer success, business development, sales, and marketing. Yoav excels in fostering growth and driving success in competitive markets.
Co-Owner, The Holiday Home Girls
Deanne Bulstrode, Co-Owner of The Holiday Home Girls, is a creative writer and IT expert with extensive hosting experience. From managing local and international properties to refining guest communication and automation, she ensures seamless operations. Dee specialises in systemisation, helping property owners streamline management while maximising bookings.
Director & Co-Founder, STR Portals
Sasha Buac is a tech entrepreneur with 30+ years in IT. As director and co-founder of Comworks Media, STR Portals, and Smart Compendiums, his company creates digital solutions for the accommodation industry. He has worked with major corporations and government sectors. Sasha leads a global tech team passionate about personal development, well-being, and fine wine.
Founder, ROOM
Tiffany Murray is a visionary entrepreneur with 30+ years of experience. She founded Dressed for Sale, transforming real estate staging before selling it to an ASX-listed company in 2019. A winner of Richard Branson’s UBERpitch, she was also a finalist in the EY and Telstra awards. She later founded ROOM, a national FF&E leader, ranking 5th in SA’s BDO Fast Movers in 2024. A mother of four, Tiffany is known for her innovation, strategic vision, and impact-driven leadership.
Founder, Delish Digital
Taylor is the founder of Delish Digital who partners with Foodie Coaches to provide their members with effective social media and marketing strategies tailored to the hospitality industry. With over 17 years of experience, Taylor has worked with hundreds of venues, helping them grow their revenue through strategic marketing activations. Known for a practical and results-driven approach, Taylor is passionate about supporting hospitality businesses to achieve long-term success in their marketing.
CFO, Alloggio
Mike, CFO at Alloggio, leads Finance, Sales, Marketing, Revenue, Distribution, and People & Culture. With experience in FMCG, Travel, and Aviation, he has worked alongside top CEOs, shaping his strategic mindset. Passionate about leadership, he drives growth and innovation through a collaborative approach.
Founder and Director, Property Mums
Kim Steel is a passionate entrepreneur, real estate investor, and advocate for empowering mothers. She bought her first investment property at 23 and built a portfolio of 11 homes before entering the holiday rental market. In 2019, she founded Property Mums, creating flexible income opportunities for mothers. With 160+ homes and a 4.9-star rating, she blends design and hospitality to maximize returns. Kim’s mission is to elevate short-term rentals while supporting women in business.
APAC Sales Representative, Escapia Software
With 20 years in real estate, I’ve navigated property management, sales, and tech. I’m passionate about empowering customers in the short-term rental space with tailored software solutions. I believe the right tools can elevate businesses and enhance guest experiences. Let's connect and transform your rental journey!
Founder & CEO, Extenteam
Ari got into the STR space in 2009 as a property manager. In 2021 he founded Extenteam, which provides staffing and software solutions to STR operators globally. The company serves 200+ businesses with 400+ team members. Ari has spoken at VRMA conferences and served on HomeAway Software's Advisory Board.
General Manager, Welcome Ready
Melanie Harding is a dynamic business leader with a proven track record in consultative strategy, change management, business systematisation, project management, brand development, and business growth. Starting as a Co-founder of Welcome Ready in 2019, she was fundamental in growing this business from 10 properties to $10M+ in GBV through to acquisition in 2024.
Owner, VE Tourism
Meet Paul, a tourism enthusiast with over 30 years in the industry including senior roles at Visit Victoria. He now runs his own tourism consultancy, VE Tourism helping organisations with touristy stuff and is a repeat speaker at various tourism events (including a memorable stint as a singing MC). Paul is never short on inspiring ideas and dad jokes.
Chief Commercial Officer, Urban Rest
Jeff Baars is a hospitality leader and Chief Commercial Officer at Urban Rest, driving commercial operations across Australia, Ireland, and the UK. He previously served as CMO at Quest Apartment Hotels and held senior roles at GLH Hotels and IHG, focusing on brand strategy and guest experience. A board member of NCCA since 2022, Jeff also advised hospitality firms on digital transformation. His expertise blends strategy and innovation to elevate brands and enhance customer engagement.
Co-Founder & COO, Nuvho
Matthias is a revenue and distribution expert, regularly speaking at industry events. With a career spanning major brands like Voyages, Accor, Event Hospitality, and WorldHotels, he has led revenue and distribution strategies for top properties. He co-founded 80 Twenty Hotel Media, Revmandis, Nuvho, and Herobe. Holding an MBA, he also serves on advisory boards across the hospitality sector.
Managing Director, Swainson
Phil Spyrou started his career as a registered pharmacist before transitioning into the short-term rental industry as Managing Director of Swainson, providing quality accommodation in Adelaide for the past nine years. With five years on the ASTRA Board, he has played a key role in shaping the organisation into the industry’s peak body, advocating for its growth and sustainability. Passionate about business development, Phil thrives on the challenges of entrepreneurship and personal growth.
Head of Operations, Sales & Business Development, CanBnB
Sarah is a dedicated operations and sales leader with expertise in short-term rental management. Skilled in overseeing daily operations, driving sales growth, and optimising business processes. Strong communicator with a hands-on approach to stakeholder management. Passionate about innovation and delivering exceptional results as Head of Operations and Sales at Canbnb.
Address:
520 High Street, Northcote VIC, Australia 3070
Phone:
+61 3 9020 7940
Email:
info@welcometothornbury.com
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If you're interested in presenting at our 2025 Strive to Thrive Conference in Melbourne on 19-20 March & Auckland on 25-26 March, Please click the form below.
We would like to hear your suggestions for topics or areas of interest which we could include on the 2025 programme. We cannot guarantee that we will include every topic suggested.
Speaker Expression Of Interest
If you’re interested in presenting at our 2025 Strive to Thrive Conference in Melbourne on 19-20 March & Auckland on 25-26 March, Please click the form below.
We would like to hear your suggestions for topics or areas of interest which we could include on the 2025 programme. We cannot guarantee that we will include every topic suggested.
