Njål Eliasson is the founder and CEO of Proptonomy, an AI teammate for short-term rental operations. Proptonomy answers guests on every channel, briefs and chases cleaners and handymen in the chats they already use, turns messages into tasks and follows them through to done, and only hands over to a person when a human call is needed. It connects to the PMS a team already runs rather than replacing it. He did not come to AI from a lab.

In 2022 Njål co-founded Heimby, which grew into one of Norway's largest short-term rental operators: around 160 apartments in Bergen, operations in seven Norwegian cities and the most active Airbnb listings in Bergen. Growing that fast nearly broke the company, a story he has told openly on the Pillow Talk Sessions podcast, and it is the reason Proptonomy exists: a small team should be able to run more units without the quality slipping and without hiring a person for every new building.