Julie George
Julie George is a global STR leader, bestselling author, and founder of Million Dollar Host. She scaled her Airbnb business to 130 properties and $8M in under three years before successfully exiting. Today, she mentors hosts worldwide through her top-ranked mastermind, speaks on international stages, and advises leading hospitality tech companies, empowering operators to scale with confidence.
Main Event 20th SEPTEMBER 2026
Celebration, Dinner, & Networking
Masterclass Day 27th MAY 2026
Session 2
Masterclass Day 27th MAY 2026
Afternoon Canapes
Masterclass Day 27th MAY 2026
Session 3
Masterclass Day 27th MAY 2026
Closing Remarks
Masterclass Day 27th MAY 2026
Drinks
Main Event 18th MARCH 2026
Celebration, Dinner and Networking
Masterclass Day 17th MARCH 2026
Session 2
Masterclass Day 17th MARCH 2026
Afternoon Canapes
Masterclass Day 17th MARCH 2026
Closing Remarks
Masterclass Day 17th MARCH 2026
Drinks
Main Event 12th MARCH 2026
Celebration, Dinner, Awards & Networking
Masterclass Day 11th MARCH 2026
Session 2
Masterclass Day 11th MARCH 2026
Afternoon Canapes
Masterclass Day 11th MARCH 2026
Session 3
Masterclass Day 11th MARCH 2026
Closing Remarks
Masterclass Day 11th MARCH 2026
Drinks
Main Event 26th MARCH
Celebration, Dinner and Networking
Masterclass Day 25th MARCH
Leveraging AI: Practical Tools & Future Insights for Your STR Business
Join Bart Sobies, founder of iBooked.Online, for a hands-on session on leveraging AI in your STR business. Learn how to use ChatGPT and other AI tools to enhance operations, marketing, and guest experience. Bart will also explore upcoming AI innovations to help you streamline processes and stay ahead in 2025.
Masterclass Day 25th MARCH
Afternoon Canapes
Masterclass Day 25th MARCH
Closing Remarks
Masterclass Day 25th MARCH
Drinks
Main Event 20th MARCH
The Road to Growth: Building and Scaling a Profitable STR Portfolio (Panel)
Insights from successful STR operators on scaling profitably and overcoming growth challenges.
Main Event 20th MARCH
Your Top STR Problems, Solved: Overcoming Key Challenges (Panel)
An interactive discussion on overcoming common operational and guest management challenges.
Main Event 20th MARCH
Celebration, Dinner, Awards & Networking
Masterclass Day 19th MARCH
Opening Remarks
Masterclass Day 19th MARCH
Win More Guests, Win More Owners: What are your peers doing? (Workshop)
Success in short-term rentals goes beyond listing properties—it’s about mastering direct bookings and fostering strong owner relationships. Join this peer-led workshop with Bart Sobies to share proven strategies for increasing direct bookings and acquiring new owners, helping your business thrive in a competitive market.
Masterclass Day 19th MARCH
Afternoon Canapes
Masterclass Day 19th MARCH
Become a Market Leading Brand: The Smart Path to Marketing Success in 2025
Join Alexandra Ormerod, Co-Founder of Luxico, in this STRIVE 2025 session as she shares insights on building a market-leading brand. Learn key strategies for balancing brand identity with growth, forming impactful partnerships, and adapting to market changes. Gain practical tips to create a brand that inspires trust and loyalty.
Masterclass Day 19th MARCH
Closing Remarks
Masterclass Day 19th MARCH
Drinks